Spotify’s new Play Button will put an end to broken and poor quality audio links, and crucially gain it a whole new following, writes Emma Barnett.For those of you interested in Spotify. Smart upgrade.
According Nielsen, although traditional paid media still are trusted by a great number of consumers, their influence is on the decline.
This makes me think of one of the reasons for the widespread success of Pinterest- people trust the opinions of their friends, and are fare more likely to trust content “pinned’ from pals than seen on television.
My mother has a Pinterest.
The significance of this cannot be overstated.
That is because with the the sudden eruption of Pinterest, which describes itself as “an online pin board to share and organize things you love,” we are witness to perhaps the first of many social networking tools to come that completely bypasses the male demographic altogether. I certainly had not heard of it, let alone set up my own account, when I saw her casually pressing neat little “pins” into various objects of middle-aged feminine alure. I was instantly struck by the genius of the idea, which is essentially to allow people to window shop and, with the addition of the social networking aspect, advertise these products to their friends.
This strategy, which spreads product awareness via an almost gossip-like show-and-tell to one’s friends, is remarkably feminine in both it’s layout and content. While I found it hard to get into it myself, most of my female friends have pinned themselves knee-deep in everything from wedding dresses to recipes. Britney Nelson thinks this ring is groovy! Natalie Fowler thinks feta cheese is to die for!
I think I’ll take a raincheck thank you very much.